PDS Tech Inc Marketing Specialist in Durham, North Carolina
PDS Tech, Inc. is seeking a Marketing Specialist, in Durham, NC.
Support marketing automation/email marketing execution within our Microsoft Dynamics/Click Dimensions platform (CRM) which could include building, testing, & sending campaigns, automations, emails, marketing lists, queries
Support of other Environmental Science digital marketing efforts
Maintain account, contact, and other data in CRM for direct sale customers (including distribution partners and key accounts), end-user customers (obtained from distribution channel partners); and other non-purchasing stakeholders.
Serve as first level support for commercial and marketing organizations for CRM data questions and data maintenance
Develop and deliver training on data related issues, CRM, and marketing processes
Collaborate with business stakeholders to establish data quality and completeness criteria and maintain data quality reports.
Perform routine data maintenance activities within CRM including analysis, cleansing, and reporting of customer master data, hierarchy updates, and attribute assignment and coordinate with commercial data team on necessary upstream/downstream updates
Coordinate data stewardship activities across all three ES businesses to ensure alignment
Participate in the 1:1 marketing, customer data, and digital marketing teams
Participate in organization-wide data integration and data quality projects.
Develop subject-matter expertise of Customer Data processes in CRM and how it impacts upstream and downstream systems.
Maintain a solid understanding of Environmental Science commercial policies and procedures relating to data management in order to provide accurate interpretation of these policies to internal and external stakeholders.
Bachelors in Marketing, Business, MIS, or related field.
1-3 years professional marketing experience
Understanding and demonstrated experience with customer relationship management/marketing systems like Microsoft Dynamics/Click Dimensions
Solid understanding of data warehouse concepts and non-relational systems.
Experience with data quality processes, including parsing, analysis, standardization and enrichment.
Advanced analytical and problem solving skills.
Ability to work independently under minimal supervision.
Excellent attention to detail and accuracy.
Excellent communication skills including ability to create and deliver training
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.