PDS Tech Inc Marketing Specialist in Indianola, Pennsylvania
PDS Tech, Inc. is seeking a Marketing Specialist in Indianola, PA
Marketing Services includes Digital Marketing, Brand Activation and Conference Planning/Execution
The US Radiology organization is looking for a Digital Marketing Coordinator to work as part of the Brand Management team supporting the execution of digital activation projects for the Radiology portfolio. The Digital Marketing Coordinator will work directly with the Marketing Services team, agencies, and IT to manage the day-to day activities involved with creating new and updating existing webpages on company websites; executing email and automated marketing campaigns; and coordinating webinars, podcasts, and social media initiatives. Other activities include managing the inventory of all marketing assets, interfacing with the digital marketing agency to manage paid search, programmatic and paid social, assisting in the fulfillment and warehousing of other marketing materials, supporting conference activities, and delivering a weekly Brand Management newsletter to internal teams. The Digital Marketing Coordinator will also facilitate customer facing materials through the Promotional Review Team (PRT) process.
Position Duties and Responsibilities
• Websites (Commercial Website, Customer Portal, Patient Website):
o Annual Review: Create required annual review for multiple websites to ensure approval of existing product content, case libraries, videos and downloadable assets while managing removal and replacement of expired content. Website page functionality testing and content accuracy will be included in the projects along with following established processes with content providers, page designers, IT, and the Promotional Review Team.
o Portal: Upload new content to the customer portal.
o Content Audit: Support content audit and mapping initiatives
• Promotional Materials
o Content Factory Submissions: Build timelines and submit various marketing projects for approval into an established electronic system supporting commercial launches, conference participation/exhibiting, and other brand management initiatives. (Internal information only: over 236 projects completed with an estimated 3 hours of total work per project.)
o E-Wizard: Use established e-Wizard template to create email campaigns with available content and manage PRT approval. Provide input to streamline processes for co-creation with the brand management team.
o Banner Ad Inventory: Maintain approved inventory of portfolio, branded and unbranded banner ads for use in various media.
o Fulfillment and Warehousing: Manage day-to-day operations for print and fulfillment of approved marketing materials
• Conference/Sponsorship Support
o Sponsorship activities: Support vendor banner ad placements, webinars, podcasts, exhibiting
• Project Management and Support for Brand Management Team:
o Responsible for working with cross-functional teams to act as project manager with IT and third-party digital asset vendors
o Collaborate and share best-practices with digital marketing counterparts
o Perform prioritized ad-hoc digital projects
Education Minimum Requirement Bachelors Degree
• Affinity for and experience with communicating through digital channels (project management, website maintenance and knowledge of marketing automation software is preferable)
• Experience managing third-party vendors with a focus on digital marketing
• An appetite for continuous learning along with an ability to be self-driven and self-teaching.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.