PDS Tech, Inc. Jobs

Mobile pds Logo

Job Information

PDS Tech Inc Brand Media Planner in Kirkland, Washington

PDS Tech is seeking a Brand Media Planner, Kirkland, WA.

Summary:

Looking for a Media Brand Planner who has planned and bought media across a variety of mediums (TV, OTT, Audio), focused on Someone who has an entrepreneurial spirit, and is passionate about all things related to building a brand. We are looking for you to help us build and buy media plans and help build the team that will take our client to the next level.

The ideal candidate is an energetic and creative problem solver, while also being data-driven. This person will have a passion for media, who is a self-motivated, great teammate – and ultimately knows how to successfully bridge creative content with smart paid media execution in TV, OTT and Audio.

• Plan and Buy strategic across TV, OTT and Audio channels to build Reach and increase Brand Awareness

• Heavy experience in Brand Lift Testing

• Utilize research and planning tools to help generate and recommend the optimal channel placement, mix and budget

• Day-to-day management of the media plans, including optimizing and budget tracking

• Work closely with Brand, PR, Social and other teams to implement the right message, at the right time, to the right audience

• Provide high level campaign roadmap to internal teams in order to collaborate across all channels

• Work with analytics teams to develop performance reports on a regular cadence, and generate insights and recommendations for improvement based on data-based results

• Develop and present internal reports and recommendations based on campaign results

• Run A/B Testing

• Develop Experimentation Strategies

• Keep up with the latest trends in media, and identify new vendors and tactics

• Handle workflow and process procedures and ensure they are followed for successful campaign launches

• Ensure that deadlines are met, including handling expectations internally

• Review contracts and initiate NDAs

• Research media trends and statistics. Compile competitive reports, analyses and report on media trends and statistics for media plans and presentations

• Analyze 1st and 3rd party data to gauge overall campaign effectiveness and recommended in-market adjustments

• Maintain ongoing communication with the channel leads to coordinate and report on campaign optimization actions and resulting performance to the marketing leadership

Your experience should include:

• B.A in Related Field plus Minimum 5-yrs experience

• Plan and Buy strategic across TV, OTT and Audio channels to build Reach and increase Brand Awareness

• Heavy experience in Brand Lift Testing

• Utilize research and planning tools to help generate and recommend the optimal channel placement, mix and budget

• Day-to-day management of the media plans, including optimizing and budget tracking

• Work closely with Brand, PR, Social and other teams to implement the right message, at the right time, to the right audience

• Provide high level campaign roadmap to internal teams in order to collaborate across all channels

• Work with analytics teams to develop performance reports on a regular cadence, and generate insights and recommendations for improvement based on data-based results

• Develop and present internal reports and recommendations based on campaign results

• Run A/B Testing

• Develop Experimentation Strategies

• Keep up with the latest trends in media, and identify new vendors and tactics

• Handle workflow and process procedures and ensure they are followed for successful campaign launches

• Ensure that deadlines are met, including handling expectations internally

• Review contracts and initiate NDAs

• Experience in brand sponsorships/integrations

• Research media trends and statistics. Compile competitive reports, analyses and report on media trends and statistics for media plans and presentations

• Analyze 1st and 3rd party data to gauge overall campaign effectiveness and recommended in-market adjustments

• Maintain ongoing communication with the channel leads to coordinate and report on campaign optimization actions and resulting performance to the marketing leadership

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

DirectEmployers