PDS Tech Inc Advisor, Marketing Communications in Round Rock, Texas
PDS Tech, Inc is seeking a candidate for the Advisor, Marketing Communications position located in Round Rock, TX.
For immediate consideration, please email your resume (MS Word version) T.J. McLeod @ email@example.com or call 972-802-9295.
Plans project schedule and strategies to ensure development, production, and completion of marketing programs.
Develops, analyzes, and recommends evaluation process that identifies strategic advantages, competitive programs and customer needs.
Prepares materials for internal and external presentations on products, business plans and leadership communications.
Translates product plans, roadmaps and strategies into key product marketing messages and communications.
Determines appropriate vehicle for message and audience
Conducts concept presentation with the agency to provide direction.
Manages inputs for content of communication with Brand, Legal and other stakeholders.
Provides creative input to agency on layout and positioning, etc. aligning to client's brand and voice guidelines.
May be responsible for agency management including relationship, contract, planning and execution.
Works with agency or team to set marcom strategy.
Manages and optimizes the marketing communication budget.
Develops and/or obtains approvals for project or creative briefs.
Tests messages with customers, analysts and regions to ensure relevancy.
Delivers plan alignment in critical GTM areas (events, sales plays, panl & Vertical messaging, BTB Digital, content and Channel).
Integration point between planning, BUs, global shared services, and regions.
Facilitates alignment, coordinate asset development, and drives execution of campaigns.
Inputs marketing mix recommendations into planning process based on best practices & campaign analytics.
Owns functional campaign briefs.
Manages day-to-day campaign activities including working with virtual team to drive execution against objectives and deadlines.
Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts.
Drives development of marketing toolkit guide that clarifies the role of marketing tactics, applications, and KPIs.
Standardize as input to planning process.
Develops and standardizes campaign management processes, responsibilities, and infrastructure.
Establishes campaign KPIs, dashboards, and communications cadence to BUs, regions, and sales on performance.
Manages development and review of creative processes.
Provides direction to all internal marketing teams as well as external agencies.
Coordinates with other campaign managers, marketing and business leaders to schedule and orchestrate campaigns for maximum impact.
Provides or manages inputs for content of communication Interacts with subject matter experts in gathering key content to include within materials
Typically manages vendor and agency relationships
Manages campaign management activities, e.g.
KPI tracking, reporting, preparing presentations and event management
Develops marketing toolkit guides for the BU/ geography
Responsible for regional execution
Strong knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising
Creative, verbal and written communication skills
Strong presentation skills
Organizational agility with the ability to engage across all levels of company and with external partners
Experienced project management skills
Strong customer/market knowledge
Solid web applications, social media, content management skills
Marketing mix and vehicles for demand generation
Develops high levels of proficiency in creation of online deliverables (product-description pages, site banners and coming soon/family pages) within prescribed deadlines.
• Generates significant contributions to marcom messaging projects and can carry some projects independently.
• Shows mastery of brand voice.
• Nurtures big-picture, strategic-thinking skills.
• Regularly contributes to the peer review process.
• Becomes intimately familiar with client products.
• Shows growth in their understanding of the technical aspects of products and all that’s behind the “secure, manageable and reliable” pillars.
• Demonstrates an ability to write for any vehicle, across consumer and commercial product lines.
• Exhibits strong communication skills and a drive to ask questions and obtain clarity around directives.
• Establishes basic client-presentation and idea-selling skills. Collaborates with PMs, AMs, CDs, art directors and designers across teams.
• Implements and maintains brand voice, tone and style for both national and global audiences.
• Engages in multiple projects simultaneously.
• Displays acute attention to detail.
*Collaborate with art directors, designers, creative supervisors and integrated team plus other copywriters to create engaging and memorable concept-driven campaigns aimed at prospects, customers and influencers.
Channels include print, broadcast, digital display and landing pages for all stages of consumer funnel: awareness, familiarity, consideration, purchase and retention
*Take the lead in creating compelling content and inventive solutions for integrated campaigns that uphold the brand.
*Research, explore, and communicate best practices in copywriting and discern which competitive ideas are most effective.
*Provide marketing and relationship support content in the form of emails, flyers and signage